How might we make it easier for users to follow the prescription and regularly track their progress so they can stay motivated?
How might we make it easier for users to follow the diet prescription?
Visual design • 2020
cult.fit
Since, this was a new initiative we did not have any focused research findings but only quantitative hints. So, I purchased the dietician plan myself to see the entire experience from the user’s perspective.
We discovered that the problem with the experience wasn’t just prescription accessibility but also that users found it difficult to stay motivated & know what to eat precisely everyday. It was clear that the solution should be a...
Need a lightweight Meal & Habit Tracker?
where user can track the 4 key interventions everyday & also see the suggested diet themes.
put together (& real-time controlled) by the dietician based on user’s progress.
daily user activities & enabling the dieticians to monitor user progress & intervene through chat when nevessary.
One-Stop
Meal Plan
Tracking
I took an online dietician consultation myself to role-play the user.
Schedule Consultation
Complete Consultation
Select a Dietician on the App
Get a Prescription PDF in email
Use direct chat to schedule follow-ups
Current User Consultation journey
User selects a dietician
User books a consult
User & Dietician interact
User needs to remember the prescription
User has direct chat with the dietician for any queries & schedule follow-ups.
Expectations from the user
👎
“I got some meal plan advise but I lost motivation after 10 days. I simply stopped setting up follow-ups.”
1.
“I don’t know what exactly to eat everyday. I need more than just prescription. I need more than just diet themes.”
2.
“I have to go looking for prescription again & again in my email inbox. Why can’t it be accessible from app?”
3.
Every prescription has 5 suggested interventions.
Every meal has a diet theme that the user should follow.
The prescription always recommended 4-5 key interventions for the user to develop helpful habits and suggested diet themes for different meals with some key items to be regularly include in the meal.
Key observations from role-playing:
After repeated discussions & tweaks, the above wireframe was approved & I started designing the high fidelity clickthrough prototype. My visual exploration process could be summed up in the following diagram.
Many back & forths later, we converged on the following design.
I presented the 15-day role-playing learnings to the PM as well as the food expert. I led the project in close collaboration with the food coach who interacted with users & had strong context about user’s as well as dietician’s needs, frustrations, objectives & struggles.
Team of 3.
The IA reflected a typical conversation between the dietician & the user.
I worked closely with the food expert to understand a typical prescription plan, interventions library & edge cases & crafted an exhaustive information architecture of the plan & also discovered opportunities to leverage already existing cult.fit content on meditation, fitness & recipes to elevate the user dietician consultation experience.
Performance Summary
Habit Tracker?
Online Meditation
Metabolism Kickstarter
Quick Snack
Personalisation Space
Diet Themes
Knowledge Bite
communicates to the user about their overall habit goals quickly.
was a tempting & widely discussed idea but we chose to defer actual input capability until we achieved PMF & saw the needle moving.
class to start day in right state of mind. Recommend top 3 classes from cult’s library of 100+ meditation content pieces.
like lemon water, green tea etc help user kickstart their metabolism in the morning.
is an optional suggestion by the food coach based on the consultation. These are especially useful if the portion size is reduced for the user.
is used by the food coach to make specific fitness recommendations based on the user’s need like mobility training, walking etc.
were emphasised by the expert over meal suggestions to give a crisp idea of what proportions of macronutrients to consume.
provides useful tidbits on food and lifestyle to the user straight from cult.fit’s blog.
Land on home
Quick Action Widget
Add
Land Directly in just 1 click!
(Browse through plan)
Click to get to eat.fit
App Launch
Click to jump to Dietician landing page
Click to access detailed plan
5 Clicks to Access Plan Flow for member!
Member —
who bought plan & completed 1 consultation
Navigation. Pick up the deferred challenge.
Since cult.fit was a super app, users required many clicks to just access the prescription page.
After multiple discussions with home page team, we converged to add accordian Quick Action widget on the home page for members so they can access today’s diet plan without any clicks. This decision was primarily taken under the pretext that this can become a habit tracker in later versions. Hence, the image has input support.
Time to prototype the wireframe.
Metabolism Kickstarter
Fitness Recommendation
Algorithm
controlled by coach
controlled by coach
controlled by coach
Deferred
controlled by coach
controlled by coach
100%
9:41 AM
Sketch
Squeeze a lemon in a couple of glasses of water and kickstart your metabolism with…
Nimbu Pani
10 MIN
Calm your waking mind with deep
breathing or meditation.
by mind.live
30 MIN
Start your day by moving around your
body with our Dance for Joy guided session
by cult.live
Break your overnight fast with a meal rich in fruits, nuts, dairy and cereals.
Breakfast
Apple Oatmeal
High Fiber
better digestion
Vitamin Rich immunity booster
456 kcal
COOK IN 15 MIN
Lunch can have an abundance of lentils, curries, vegetables & grains.
Lunch
Chef’s Special Veg Thali
High Fiber
better digestion
Vitamin Rich immunity booster
456 kcal
₹190
Chef’s Special Veg Thali
Nostalgic healthy, homely indian food deliver indian food deliver
₹190
456 kcal
ORDER
3-4 hours after breakfast
Have snacks withing 3-4 hours after lunch
Snacks
Dalgona Coffee
High Fiber
better digestion
Vitamin Rich immunity booster
134 kcal
COOK IN 10 MIN
Chef’s Special Veg Thali
Nostalgic healthy, homely indian food deliver indian food deliver
₹190
456 kcal
ORDER
Finish dinner 3-4 hours before bedtime
Dinner
Whole Wheat Hakka Noodles
High Fiber
better digestion
Vitamin Rich immunity booster
456 kcal
COOK IN 10 MIN
Today
Tomorrow
Day After
Weight Loss Meal Plan
Manasa Rajan
eat
2124 cals
drink
2-3 litres
sleep
8-9 hours
walk
10000 steps
Rise & Shine!
“Each morning we are born again. What we do today is what matters most.”
— BUDDHA
Have an…
Apple
Can’t wait until lunch?
Apple
Have some…
Water
It’s been a while…
Apple
Bedtime!
Good Going! Now have a nice sleep for…
8-9 Hours
Food as medicine
Secondary Info
We had strong conviction for this solution. But we didn’t get a chance to user test it & take it forward...
Due to the Covid-19 Pandemic, cult’s online food delivery business, eat.fit had a change in priorities leading to this project getting deprioritised. Furthermore, eat.fit was rolled out as a separate company making this project irrelevant for us.
.
😔
empathise.
define.
ideate.
prototype.
test.
PROCESS
