PRODUCT ODYSSEY• 2022
How might we motivate members to workout from home & achieve their fitness goals?
↑88% trial to purchase conversions
↑2% trial declines; ↑ intent quality of trials
↑2.6% avg meaningful workout completion
MY FIRST SIGNATURE PROJECT • 2020
How might we make it easier for users to find the right thali meal out of 60+ varieties?
My most memorable user test moment ever!
“I know the test is done but can I just try it once more? It’s so much fun to see the thali move!”
STANDARDISATION • 2022
How might we design more efficient price cards that can work for all current & future product offerings?
The price card component got added to the design system & is still being used today (as of 2024) by different product teams
PRODUCT DESIGN • 2021
How might we help power users avoid ordering to wrong address?
↓Reduced support tickets related to wrong address deliveries
PRODUCT DESIGN • 2020
How might we make it easier for users to stick to the diet prescription from the nutritionist?
Team had strong conviction but couldn't launch due to covid
PRODUCT THINKING • 2021
How to create a sustainable competitive advantage using design for an online food experience?
A bunch of concepts that incorporate key learnings from my experience working in the online food delivery domain
Medium —->
PRODUCT DESIGN • CODING • 2021
How I designed & coded Subtle, a gorgeous simple calculator with contextual reveal at its heart?
Learnt coding & launched this calculator on Google Play Store
Medium —->
PRODUCT DESIGN • 2019
How might we enable urban skilled handymen to increase their clientele by reducing their unemployed duration in a year?
A case study that landed me my first full-time design role (when coming from non-design space)
Medium —->
PROJECT LEAD • UX DESIGN • 2019
How might we help K-12 students grasp school curriculum better and help teachers & parents track their progress?
An ed-tech, tablet-only product where I did product conception, UX design & strategy
DESIGN LEAD • PRODUCT DESIGN • 2019
How might we help K-12 students learn better on their school curriculum as well as help teachers & parents track their progress?
A desktop-only product where I lead a team of 3 designers & did product conception, UX design & strategy
PRODUCT ODYSSEY• 2022
How might we motivate members to workout from home & achieve their fitness goals?
↑88% trial to purchase conversions
↑2% trial declines; ↑ intent quality of trials
↑2.6% avg meaningful workout completionMY FIRST SIGNATURE PROJECT • 2020
How might we make it easier for users to find the right thali meal out of 60+ varieties?
My most memorable user test moment ever!
“I know the test is done but can I just try it once more? It’s so much fun to see the thali move!”
STANDARDISATION • 2022
How might we design more efficient price cards that can work for all current & future product offerings?
The price card component got added to the design system & is still being used today (as of 2024) by different product teams
PRODUCT DESIGN • 2021
How might we help power users avoid ordering to wrong address?
↓Reduced support tickets related to wrong address deliveries
PRODUCT DESIGN • 2020
How might we make it easier for users to stick to the diet prescription from the nutritionist?
Team had strong conviction but couldn't launch due to covid
PRODUCT THINKING • 2021
How to create a sustainable competitive advantage using design for an online food experience?
A bunch of concepts that incorporate key learnings from my experience working in the online food delivery domain
Medium —->
PRODUCT DESIGN • CODING • 2021
How I designed & coded Subtle, a gorgeous simple calculator with contextual reveal at its heart?
Learnt coding & launched this calculator on Google Play Store
Medium —->
PRODUCT DESIGN • 2019
How might we enable urban skilled handymen to increase their clientele by reducing their unemployed duration in a year?
A case study that landed me my first full-time design role (when coming from non-design space)
Medium —->
PROJECT LEAD • UX DESIGN • 2019
How might we help K-12 students grasp school curriculum better and help teachers & parents track their progress?
An ed-tech, tablet-only product where I did product conception, UX design & strategy
DESIGN LEAD • PRODUCT DESIGN • 2019
How might we help K-12 students learn better on their school curriculum as well as help teachers & parents track their progress?
A desktop-only product where I lead a team of 3 designers & did product conception, UX design & strategy
PRODUCT THINKING • 2021
How might we motivate cult members to workout from home to achieve their fitness goals?
↑88% trial to purchase conversions
↑2% trial declines; increased intent quality of trials
↑2.6% avg meaningful workout completionDESKTOP-ONLY
STANDARDISATION • 2022
How might we design more efficient price cards that can work for all current & future product offerings?
The price card component got added to the design system & is still being used today (as of 2024) by different product teams
DESKTOP-ONLY
PRODUCT DESIGN • 2021
How might we help power users at eat.fit avoid ordering to wrong address?
Team had strong conviction but couldn't launch due to covid
DESKTOP-ONLY
PRODUCT DESIGN • 2020
How might we make it easier for users to stick to the diet prescription from the nutritionist?
Team had strong conviction but couldn't launch due to covid
DESKTOP-ONLY
Medium —->
PRODUCT THINKING • 2021
How to create a sustainable competitive advantage using design for an online food experience?
A bunch of concepts that incorporate key learnings from my experience working in the online food delivery domain
PRODUCT DESIGN • 2019
How might we help K-12 students learn better on their school curriculum as well as help teachers & parents track their progress?
An ed-tech, tablet-only product where I did product conception, UX design & strategy
DESKTOP-ONLY
PRODUCT DESIGN • 2019
How might we help K-12 students learn better on their school curriculum as well as help teachers & parents track their progress?
A desktop-only product where I did product conception, UX design & strategy
DESKTOP-ONLY
PRODUCT DESIGN • CODING • 2021
How I designed & coded Subtle, a gorgeous simple calculator with contextual reveal at its heart?
Learnt coding & launched this calculator on Google Play Store
Medium —->
PRODUCT DESIGN • 2019
How might we enable urban skilled handymen to increase their clientele by reducing their unemployed duration in a year?
A case study that landed me my first full-time design role (when coming from non-design space)
Medium —->
DESIGN SYSTEM • 2020-22
How I designed ‘Aurora’ cult’s new design language & scaled it across the mobile app?
↑300% Overall Engagement
↓50% delivery time for Designers & Developers
Future-proof & scalable System
Medium —->
See Aurora Language —->
PRODUCT DESIGN • 2019
How might we make it easier for users to find the right thali meal out of 60+ varieties?
My most memorable user test moment ever!
“I know the test is done but can I just try it once more? It’s so much fun to see the thali move!”
Medium —->
I speak.
Guest Speaker on Design Systems
Geeky Ants
Interview on Design Systems
tech.fit series, cult.fit
I write.
Published in MUZLI - DESIGN INSPIRATION
How to create a compelling visual design language for any digital product?
Visual Language = Visual Alphabets + Visual Grammer
Published in UX Collective
Do you really need a design system?
Design systems address the heartache of designing at scale & hence, they are most suited for products in the Growth & Maturity stages of the product lifecycle
Published in MUZLI - DESIGN INSPIRATION
How to create a sustainable competitive advantage using design for an online food experience?
The designer’s job is to create a competitive advantage
Published in MUZLI - DESIGN INSPIRATION
How I elevated my visual design skills in 250 hours?
My personal tale of visual design
YOU ARE ONLY AS STRONG AS YOUR WHY
YOU ARE ONLY AS STRONG AS YOUR WHY
YOU ARE ONLY AS STRONG AS YOUR WHY
MBA by education,
designer by choice,
mentor by instinct.
MBA by education,
designer by choice,
mentor by instinct.
6 years ago, I left everything my hometown, my flourishing yet uninspiring career in renewable energy & the relevancy of my MBA background to become a designer. It was scary but worth it. Why? Because in design, I found an elevating union of the science & art.
At cult, I led the design system charter from building awareness of its value with the leadership & others, evangelising, creating the system, conducting workshops to help my design team & even product designers use the system in figma to governance & more. I have also contributed in hiring & mentoring capacities & have intermittently lead a team of 2-3 designers on various projects over the years while doing hands-on work on critical projects as well.
→ Top 1% (design) mentor in June 2023 on ADPList
Have an interesting problem?
Have an interesting problem?
let's talk.
let's talk.
